Take a more strategic approach to your marketing that produces stronger results by leveraging smarter marketing from Franklin Madison. Here are 5 key steps to better engage consumers and strengthen your relationships with them.
Laws are perplexing sometimes. While Americans are mandated to protect material possessions with insurance, such as homes and automobiles, insuring our lives is optional. Yes, our homes and automobiles are important, but why is it that many Americans do not…
Franklin, Tenn. (July 14, 2020) – Franklin Madison announced today the addition of Jedd Taylor in a newly created role of Senior Director of Digital Strategy. Taylor will be responsible for strategy and execution of several key company initiatives including…
Franklin, Tenn. (June 30, 2020) – Franklin Madison announced today it has won two PIMA Industry Insights awards for its auto insurance lead generation campaigns and its corporate branding. The PIMA Industry Insights Awards is an annual national competition that…
Grow consumers’ sense of financial well-being with insurance products. With our Smarter Marketing approach, your financial institution can enjoy a data-proven, multichannel approach that maximizes the effect of your consumer outreach. In this quick video, learn how to provide a…
Many organizations manage their Customer Experience strategy as though it were an extension of their marketing program. That’s not the approach for Franklin Madison. Understanding the customer experience across touch-points and channels is critical to our success and the success…
When many people hear the term financial security, they think money. Some might even think about a boat for the summer, or that European vacation they’ve been eyeing. But there’s a piece of financial security that is often overlooked. That…
If you are one of the millions of families coast to coast who count their pets as members of the family, the cost of healthcare shouldn’t be prohibitive when they need veterinary care. That’s why, in conjunction with the ASPCA…
Franklin, TN – September 30, 2019 – Franklin Madison announced today it will offer pet insurance programs for banks and credit unions. Through its partnership with A-rated carrier Crum & Forster Pet Insurance Group™, financial institutions that partner with Franklin…
The financial industry might have been late to the digital transformation party, but they’re catching up quickly. From mobile payments to digital currencies, the industry is betting (and winning) billions on transformation efforts. Soon, adding digital life insurance to your…