Why Is It So Popular Among Gen Z and Millennials? Gen Z and Millennials are rewriting the rules of financial engagement—and they’re doing it on TikTok. With over 4.7 billion views, #FinTok isn’t just a trend—it’s changing the way younger…
How Financial Institutions Can Make Dormant Accounts Active and Win Loyalty In the modern financial environment, where growth depends on active engagement and smart retention strategies, the Dormant Accounts Dilemma (DAD), presents a subtle but serious challenge. Financial institutions are…
As margins tighten and consumer expectations evolve, the need for diversified revenue streams and deeper consumer relationships has never been greater. Embedded insurance is emerging as a high-impact growth lever—not just for fintechs, but for banks, credit unions, and even…
The Overlooked Insurance Gaps Putting Bank and Credit Union Consumers at Risk Did you know that roughly 50% of Americans are underinsured or completely lack essential coverage? That means half of your consumer base could face financial devastation due to…
The financial services landscape is shifting rapidly. Fintech startups and agile competitors are carving away market share of personal finance consumers from traditional financial institutions by offering hyper-focused technology, innovative products, and seamless services that meet highly specific needs. This…
“Financial wellness” is a familiar concept, especially when it comes to banking and insurance. Everyone wants their customers and members to live lives full of abundance, but what if this now-ubiquitous phrase doesn’t tell the whole story? Consumers are getting…
Consumer demand for insurance and financial wellness resources continues to grow, and Gen Z is leading the charge in more ways than you might think. Research from the 2024 PYMNTS Intelligence Report shows that nearly 44% of Zoomers are more…
The holiday season is a time of warmth, reflection, family, and—perhaps most of all—generosity. Giving back in ways big and small is what the season is all about, whether that’s providing for friends and family or members of your community.…
As a financial institution, offering the right insurance products has a chance to impact ROI in more ways than one. Whether it’s attracting new people, retaining consumers who are looking for more value, or building loyalty with those who have…
Younger generations are almost twice as likely to want a one-stop shop for their financial and insurance needs than baby boomers and seniors (57% vs. 28%). They want access to a wide range of products—like savings accounts, investment options, loans,…