Data Analytics
Knowledge is power, and with data analytics from Franklin Madison, it’s empowering. With our comprehensive analytics package, we can wade through your complex consumer data and help you see what you want to know.
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Financial Well Being
In today’s world, consumers want to feel secure about their finances, but they can’t rest assured if they don’t have the right financial protection. That’s where Franklin Madison can help.
Financial Well-Being
In today’s world, consumers want to feel secure about their finances, but they can’t rest assured if they don’t have the right financial protection. That’s where Franklin Madison can help.
5 Steps to Smarter Marketing
Take a more strategic approach to your marketing that produces stronger results by leveraging smarter marketing from Franklin Madison. Here are 5 key steps to better engage consumers and strengthen your relationships with them.
Why are some Americans taking a chance and skipping insurance?
Laws are perplexing sometimes. While Americans are mandated to protect material possessions with insurance, such as homes and automobiles, insuring our lives is optional. Yes, our homes and automobiles are important, but why is it that many Americans do not…
Franklin Madison Appoints Jedd Taylor as Senior Director of Digital Strategy
Franklin, Tenn. (July 14, 2020) – Franklin Madison announced today the addition of Jedd Taylor in a newly created role of Senior Director of Digital Strategy. Taylor will be responsible for strategy and execution of several key company initiatives including…
Franklin Madison Takes Home Two PIMA Industry Insights Awards
Franklin, Tenn. (June 30, 2020) – Franklin Madison announced today it has won two PIMA Industry Insights awards for its auto insurance lead generation campaigns and its corporate branding. The PIMA Industry Insights Awards is an annual national competition that…
Insurance—The Missing Piece of Financial Well-Being
Grow consumers’ sense of financial well-being with insurance products. With our Smarter Marketing approach, your financial institution can enjoy a data-proven, multichannel approach that maximizes the effect of your consumer outreach. In this quick video, learn how to provide a…
How a Voice of the Customer Strategy Improved the Customer Experience
Many organizations manage their Customer Experience strategy as though it were an extension of their marketing program. That’s not the approach for Franklin Madison. Understanding the customer experience across touch-points and channels is critical to our success and the success…
Filling a Gap In Financial Well-Being
When many people hear the term financial security, they think money. Some might even think about a boat for the summer, or that European vacation they’ve been eyeing. But there’s a piece of financial security that is often overlooked. That…