Provide financial security when families need it most.

Drive insurance
program engagement.

Build customer and
member loyalty.

Franklin Madison makes it easy for you to prepare your consumers for whatever life throws their way.

Our diverse suite of consumer insurance programs – supported by comprehensive, data-driven marketing strategies – helps you connect them with the peace of mind they need.

Learn About Our Approach

Our Key Services

Consumer Insurance

We bring your consumers the best insurance offerings that protect them and their well-being.

Direct Marketing

Digital, direct mail and more – we know the smart, strategic way to reach people.

Data Services

We use “big data” to drive big decisions that drive real results.

Program Administration and Servicing

We’ll take care of everything, so you can focus on your core business.

Learn About What We Do

How We Help

Smarter marketing starts with better data.

Ready to reach more of your consumers? We have 50 years of experience – and 50 years of data – to help you step away from cookie-cutter campaigns and into proven, strategic, data-driven marketing that gets real results.

Learn About Smarter Marketing

We’re here to help you succeed.

Our strategic digital marketing approach helps organizations like yours capture more premiums while protecting more consumers.

Learn About Franklin Madison

increase in annualized premium for a $25B financial institution.

2019

2020

First Commonwealth has a great relationship with our partner Franklin Madison. Together, we’ve been able to enhance customer engagement, strengthen our relationship with our customers, and provide valuable insurance coverage.

Ashley Treese

Insurance Office Manager

First Commonwealth Bank

We developed a great partnership with Franklin Madison and appreciate their dedication to delivering high-quality, affordable insurance offerings. Their attention to detail and knowledge helped create a suite of offerings that meet member needs and enhance the bottom line.