Franklin Madison makes it easy for you to prepare your consumers for whatever life throws their way.
Our diverse suite of consumer insurance programs – supported by comprehensive, data-driven marketing strategies – helps you connect them with the peace of mind they need.
Learn About Our ApproachOur Key Services
Consumer Insurance
We bring your consumers the best insurance offerings that protect them and their well-being.
Direct Marketing
Digital, direct mail and more – we know the smart, strategic way to reach people.
Data Services
We use “big data” to drive big decisions that drive real results.
Program Administration and Servicing
We’ll take care of everything, so you can focus on your core business.
How We Help
Smarter marketing starts with better data.
Ready to reach more of your consumers? We have 50 years of experience – and 50 years of data – to help you step away from cookie-cutter campaigns and into proven, strategic, data-driven marketing that gets real results.
Learn About Smarter MarketingWe’re here to help you succeed.
Our strategic digital marketing approach helps organizations like yours capture more premiums while protecting more consumers.
Learn About Franklin Madison0
%
increase in annualized premium for a $25B financial institution.
2019
2020
First Commonwealth has a great relationship with our partner Franklin Madison. Together, we’ve been able to enhance customer engagement, strengthen our relationship with our customers, and provide valuable insurance coverage.
Ashley Treese
Insurance Office Manager
First Commonwealth Bank
We developed a great partnership with Franklin Madison and appreciate their dedication to delivering high-quality, affordable insurance offerings. Their attention to detail and knowledge helped create a suite of offerings that meet member needs and enhance the bottom line.
Jeremy Zager
CPA, CFO
Dort Federal Credit Union
We are proud to partner with top-rated carriers and providers.
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Latest Insights
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News
Best Direct Mail and Digital Marketing Tactics for Financial Institutions
In the digital world, businesses need a solid online presence to be successful. Digital direct marketing allows you to reach a large audience with…
News
A Day in the Life of a Data Scientist
When you first meet data scientist Jasmine Joseph, you will learn that she is passionate about data and the potential for data to influence the success of a marketing campaign. Understanding exactly what her team of marketing data scientists at Franklin Madison does is a little harder to grasp.
News
Dance With the One Who Brought You
Why Financial Institutions Are Focusing on Consumer Loyalty Over New Business Acquisition Financial institutions spend thousands to tens of thousands of dollars every year…
News
The Ultimate Guide to Member Retention in a Tough Market
When economic times are tough, individuals and businesses alike suffer. As people tighten their purse strings, businesses are making less money on less necessary…
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Caring for All Members of Your Family: The Benefits of Pet Insurance
Some people are “dog people,” and some are “cat people.” No matter which camp you’re in, what most pet owners can agree on is…
Press Releases
We’re ready to help you find the smartest way to reach your audiences.
Get in touch with Franklin Madison to get started.
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