Provide financial security when families need it most.
Build customer and
Franklin Madison makes it easy for you to prepare your consumers for whatever life throws their way.
Our diverse suite of consumer insurance programs – supported by comprehensive, data-driven marketing strategies – helps you connect them with the peace of mind they need.Learn About Our Approach
Our Key Services
We bring your consumers the best insurance offerings that protect them and their well-being.
Digital, direct mail and more – we know the smart, strategic way to reach people.
We use “big data” to drive big decisions that drive real results.
Program Administration and Servicing
We’ll take care of everything, so you can focus on your core business.
How We Help
Smarter marketing starts with better data.
Ready to reach more of your consumers? We have 50 years of experience – and 50 years of data – to help you step away from cookie-cutter campaigns and into proven, strategic, data-driven marketing that gets real results.Learn About Smarter Marketing
We’re here to help you succeed.
Our strategic digital marketing approach helps organizations like yours capture more premiums while protecting more consumers.Learn About Franklin Madison
increase in annualized premium for a $25B financial institution.
First Commonwealth has a great relationship with our partner Franklin Madison. Together, we’ve been able to enhance customer engagement, strengthen our relationship with our customers, and provide valuable insurance coverage.
Insurance Office Manager
First Commonwealth Bank
We developed a great partnership with Franklin Madison and appreciate their dedication to delivering high-quality, affordable insurance offerings. Their attention to detail and knowledge helped create a suite of offerings that meet member needs and enhance the bottom line.
Dort Federal Credit Union
We are proud to partner with top-rated carriers and providers.
Following the pandemic, individuals are increasingly seeking various ways to protect themselves financially in times of need. One avenue that is gaining popularity with…
While your consumers may typically have insurance coverage in some areas, they often may not have enough coverage to help safeguard their finances. As…
Create consumer loyalty by partnering on financial wellness. Franklin Madison and The Financial Brand teamed up to study how your financial institution can be…