When consumers purchase insurance protection products, they are not thinking about a transaction. They are thinking about reassurance. They are thinking about what happens if life takes an unexpected turn—if there is loss, disruption, or uncertainty. What they are really…
Insurance Built for Military Households Financial institutions that serve military members understand something many organizations don’t: military life isn’t just another consumer segment. It’s a lifestyle shaped by service, sacrifice, frequent transitions, and responsibilities that extend well beyond the individual…
Affordability pressure is becoming part of everyday financial life for many consumers. It is not just one expense. It is housing, groceries, health care, transportation, childcare, utilities, insurance, debt payments, and the unexpected costs that seem to arrive at the…
Financial institutions are not short on data. Banks and credit unions know when consumers open accounts, move money, apply for loans, engage with digital channels, respond to campaigns, or shift their financial behavior. The signals are there. The challenge is…
Not every lost relationship starts with a closed account. Sometimes, the consumer is still technically there. They keep a small checking balance. A loan auto-pays each month. Maybe they even forgot the account still exists. But their financial life has…
Franklin Madison is excited to announce the addition of Matt Bishop as Chief Growth & Strategy Officer. With more than 20 years of experience in the insurance and financial services industries, Matt brings a proven ability to scale organizations and…
Not all bank promotions feel the same. Some make consumers lean in. The offer is clear, the next step makes sense, and the value feels easy to understand. Others make people pause — not because the offer is bad, but…
For many financial institutions, acquisition and retention are treated like two separate chapters.One team gets the consumer in the door. Another team is responsible for maintaining the relationship. On paper, that structure may make sense. But consumers do not experience…
Customer satisfaction is often treated as a trailing indicator—a score that reflects how well an institution is performing. But for executive leaders at financial institutions, that framing misses something critical: Customer satisfaction is not just an outcome. It is a…
Why Test-And-Learn Is the Discipline That Keeps Your Affinity and Acquisition Programs Growing — Season After Season Every spring, performance erodes quietly. Not dramatically — just gradually, like paint fading in the sun. The programs that keep outperforming? They never…