Why Financial Institutions Are Focusing on Consumer Loyalty Over New Business Acquisition Financial institutions spend thousands to tens of thousands of dollars every year on attaining new consumers (an average acquisition cost of $200 per new consumer). However, in recent…
When economic times are tough, individuals and businesses alike suffer. As people tighten their purse strings, businesses are making less money on less necessary products and services such as travel. This means member retention and growth are more important in…
Some people are “dog people,” and some are “cat people.” No matter which camp you’re in, what most pet owners can agree on is that when you bring home a dog or cat, they almost instantly become important members of…
In times of recession and challenge, consumers have often sought stability and flocked to products like insurance. During the unprecedented times of the past year, that was no different. Franklin Madison wanted to know more about these behaviors, so we…
Knowledge is power, and with data analytics from Franklin Madison, it’s empowering. With our comprehensive analytics package, we can wade through your complex consumer data and help you see what you want to know.
As new generations make their way into the financial marketplace, the demand for a digital-first customer experience is exploding, after bubbling under the surface for years. Financial institutions that miss this digital boat will soon tire of treading water and…
“Does your credit union have a data solution and do you have confidence in it?” THAT is the question. The world of data is ever-expanding, and every day we’re amassing 2.5 quintillion bytes of data. (For the record, quintillion is…
Why data analytics? The market is flooded with data that is available to financial institutions to assist them in a variety of areas, including better understanding their members and the products and services they need. Whether you’re in the early…
When considering whether or not a financial institution should outsource the ever-growing demand for data analytics services, there are a few things to keep in mind. First of all, financial institutions, no matter their size, can benefit from implementing a…