Financial institutions have taken significant strides toward integrating comprehensive financial wellness programs into their services. These initiatives not only benefit consumers by promoting sound financial habits but also serve as powerful tools for financial institutions to build loyalty. Looking to…
Brentwood, TN – [Nov 8, 2023] – Franklin Madison, a leading provider of insurance products and marketing services for financial institutions, proudly announces its receipt of the National Association of Federally-Insured Credit Unions (NAFCU) 2023 Innovation Award. The distinguished honor…
Acquisitions can be both a strategic move and a transformative challenge. When a financial institution acquires a new institution, it’s not just about numbers and assets; it’s also about people and relationships. Gaining and maintaining consumer loyalty after an acquisition…
The concept of retirement has undergone a profound transformation in recent years, reshaping the landscape for consumers worldwide. As people are living longer, the traditional retirement age is being redefined, and individuals are faced with new challenges and opportunities in…
Brentwood, TN (Oct 5, 2023) – Franklin Madison, a leader in insurance marketing, is on a mission to inspire financial institutions and corporations across the country to come together to honor our nation’s First Responders. In a move aimed at…
Following the pandemic, individuals are increasingly seeking various ways to protect themselves financially in times of need. One avenue that is gaining popularity with consumers is supplemental insurance. However, amidst the growing interest, consumers still have misconceptions surrounding this type…
While your consumers may typically have insurance coverage in some areas, they often may not have enough coverage to help safeguard their finances. As a financial institution, offering solutions for this can help your consumers—and improve loyalty. Two products that…
Customer experience is a competitive differentiator. Taking the time to evaluate your entire customer journey can help drive improvement and create happier customers. Is Customer Experience really that important? The short answer is yes. Why? Well, “56% of consumers feel…
Create consumer loyalty by partnering on financial wellness. Franklin Madison and The Financial Brand teamed up to study how your financial institution can be a valuable partner to your consumers in difficult economic times. This free report will give you…
What does it mean to be able to serve consumers of all generations successfully? Do you have to find a different method or solution for each age range? Financial institutions typically offer services to consumers of all ages. As trends…