Franklin, TN – January 17, 2019 – Franklin Madison Group LLC (“Franklin Madison”), a leader in insurance marketing serving financial institutions, announced today it has entered into a strategic partnership with Sirius America, a U.S.-based insurer and reinsurer. “Sirius America…
We’re excited to introduce you to our new look, which represents our commitment to helping banks and credit unions grow and improve consumer loyalty. As the financial industry evolves, we are committed to partnering and growing with it. Our new…
Understanding ways to increase loyalty that converts to customer longevity is a priority for retail banks. We know that loyalty results in profitable growth, but satisfaction does not always equal loyalty, earning trust and loyalty is not easy, and keeping…
Did you know your credit union could be responsible for the performance of your vendors? No credit union wants to encounter regulatory trouble or face reputational risk; especially as a result of vendor activities. It’s a well-known fact that vendor…
Did you know your bank could be responsible for the performance of your vendors? No bank wants to encounter regulatory trouble or face reputational risk; especially as a result of vendor activities. It’s a well-known fact that vendor management due…
How Do You Become a Smarter Marketer? In this article, we are going to explore what it means to effectively understand and apply timely and personalized data to build a marketing blueprint that will drive results and cultivate member engagement.…
Where do I start? One important aspect of building engagement and loyalty with your members is providing solutions and products that contribute in a meaningful way to their financial well-being, such as insurance. However, finding a third party marketer that…
Where do I start? One important aspect of building engagement and loyalty with your customers is providing solutions and products that contribute in a meaningful way to their financial well-being, such as insurance. However, finding a third party marketer that…
Why data analytics? The market is flooded with data that is available to financial institutions to assist them in a variety of areas, including better understanding their members and the products and services they need. Whether you’re in the early…
When considering whether or not a financial institution should outsource the ever-growing demand for data analytics services, there are a few things to keep in mind. First of all, financial institutions, no matter their size, can benefit from implementing a…