Every marketing budget season has a familiar routine. Last year’s spreadsheet gets opened. A few numbers shift, a few channels get defended, and whatever’s left gets filled with new ideas. Before long, the 2027 marketing budget looks a lot like…
Not all bank promotions feel the same. Some make consumers lean in. The offer is clear, the next step makes sense, and the value feels easy to understand. Others make people pause — not because the offer is bad, but…
Why Test-And-Learn Is the Discipline That Keeps Your Affinity and Acquisition Programs Growing — Season After Season Every spring, performance erodes quietly. Not dramatically — just gradually, like paint fading in the sun. The programs that keep outperforming? They never…
The Shifting Face of the Modern Insurance Consumer The modern insurance buyer is no longer defined by a single age group or life stage. Millennials and Gen Z now make up a growing share of the market, bringing fresh expectations…
Tune in as Stathis-Mittel dive into the partnership between Dollar Bank and Franklin Madison that delivered fast, measurable results. The podcast features Jim Stuncard from Dollar Bank, and Dan Bonano from Franklin Madison. Here are a few of the points…
Why Do So Many Consumers Have No Idea Their Financial Institution Offers Insurance Solutions? Most consumers trust their bank or credit union with their money—but ask them if their institution offers insurance products, and you’ll likely get a blank look.…
The financial services landscape is shifting rapidly. Fintech startups and agile competitors are carving away market share of personal finance consumers from traditional financial institutions by offering hyper-focused technology, innovative products, and seamless services that meet highly specific needs. This…
As competition heats up in financial services, consumer loyalty matters more than ever. But what does true loyalty look like for a bank or credit union? It’s about more than just satisfaction. Taking steps to increase brand awareness, simplify the…
When a bank or credit union decides to offer insurance products to their consumers, they’re taking an important step toward increasing their non-interest income and improving their consumers’ financial health. But to ensure the time and money invested in insurance…
You’ve probably heard the one about the old-school salesman who swore by giving his first product away for free. Does this tactic still work? Every person who visits Costco “for the samples” is a walking testament. Such is the effect…