Data Analytics
Knowledge is power, and with data analytics from Franklin Madison, it’s empowering. With our comprehensive analytics package, we can wade through your complex consumer data and help you see what you want to know.
Category Data Personalization
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Driving with Data: Direct vs. Digital
As new generations make their way into the financial marketplace, the demand for a digital-first customer experience is exploding, after bubbling under the surface for years. Financial institutions that miss this digital boat will soon tire of treading water and…
Why Your Credit Union Needs Collaborative Analytics
“Does your credit union have a data solution and do you have confidence in it?” THAT is the question. The world of data is ever-expanding, and every day we’re amassing 2.5 quintillion bytes of data. (For the record, quintillion is…
Evaluating Big Data in Your Credit Union
Why data analytics? The market is flooded with data that is available to financial institutions to assist them in a variety of areas, including better understanding their members and the products and services they need. Whether you’re in the early…
Should I Outsource My Data Analytics Needs to a Third Party?
When considering whether or not a financial institution should outsource the ever-growing demand for data analytics services, there are a few things to keep in mind. First of all, financial institutions, no matter their size, can benefit from implementing a…
Harness Your Data for Personalized Marketing that Drives Top-Line Results
Credit unions already have a mountain of member data that can be a gold mine for understanding members, their needs, and what motivates them. Utilizing data to drive a smarter approach to marketing is the key to building a personalized…