Did you know your credit union could be responsible for the performance of your vendors? No credit union wants to encounter regulatory trouble or face reputational risk; especially as a result of vendor activities. It’s a well-known fact that vendor…
How Do You Become a Smarter Marketer? In this article, we are going to explore what it means to effectively understand and apply timely and personalized data to build a marketing blueprint that will drive results and cultivate member engagement.…
Where do I start? One important aspect of building engagement and loyalty with your members is providing solutions and products that contribute in a meaningful way to their financial well-being, such as insurance. However, finding a third party marketer that…
Why data analytics? The market is flooded with data that is available to financial institutions to assist them in a variety of areas, including better understanding their members and the products and services they need. Whether you’re in the early…
When considering whether or not a financial institution should outsource the ever-growing demand for data analytics services, there are a few things to keep in mind. First of all, financial institutions, no matter their size, can benefit from implementing a…
Credit unions already have a mountain of member data that can be a gold mine for understanding members, their needs, and what motivates them. Utilizing data to drive a smarter approach to marketing is the key to building a personalized…
Adding insurance offerings to a credit union’s portfolio can do more than bring in a new revenue stream–it can strengthen member relations and loyalty. “In 2018, it is more important than ever for credit unions to find new and unique…