You’ve probably heard the one about the old-school salesman who swore by giving his first product away for free. Does this tactic still work? Every person who visits Costco “for the samples” is a walking testament. Such is the effect…
It is more important than ever for banks to get customers more engaged to retain them. Having a healthy bank account does not equate to loyalty or retention. Even dissatisfied customers may stay, simply because it’s too cumbersome to change…
4 unique benefits of offering hassle-free insurance to your members. Associations need to be innovative in providing value added services and education to ensure the retention of their members. Insurance can be part of that solution. Credit unions have been…
Non-Interest vs. Interest Income Non-interest income (NII) is revenue that does not involve collecting loan interest from a consumer as well as collecting revenue from account related charges such as monthly fees or overdraft. NII typically stems from fee-based earnings,…
In times of recession and challenge, consumers have often sought stability and flocked to products like insurance. During the unprecedented times of the past year, that was no different. Franklin Madison wanted to know more about these behaviors, so we…
Did you know there are five important questions to consider when selecting a third-party marketer? You might be thinking, where do I start? The first important aspect to consider is trust and engagement with your customers. This can happen through…
In today’s world, consumers want to feel secure about their finances, but they can’t rest assured if they don’t have the right financial protection. That’s where Franklin Madison can help.
In today’s world, consumers want to feel secure about their finances, but they can’t rest assured if they don’t have the right financial protection. That’s where Franklin Madison can help.
Laws are perplexing sometimes. While Americans are mandated to protect material possessions with insurance, such as homes and automobiles, insuring our lives is optional. Yes, our homes and automobiles are important, but why is it that many Americans do not…
Grow consumers’ sense of financial well-being with insurance products. With our Smarter Marketing approach, your financial institution can enjoy a data-proven, multichannel approach that maximizes the effect of your consumer outreach. In this quick video, learn how to provide a…