Why Is It So Popular Among Gen Z and Millennials? Gen Z and Millennials are rewriting the rules of financial engagement—and they’re doing it on TikTok. With over 4.7 billion views, #FinTok isn’t just a trend—it’s changing the way younger…
How Financial Institutions Can Make Dormant Accounts Active and Win Loyalty In the modern financial environment, where growth depends on active engagement and smart retention strategies, the Dormant Accounts Dilemma (DAD), presents a subtle but serious challenge. Financial institutions are…
As margins tighten and consumer expectations evolve, the need for diversified revenue streams and deeper consumer relationships has never been greater. Embedded insurance is emerging as a high-impact growth lever—not just for fintechs, but for banks, credit unions, and even…
How Credit Unions Can Reclaim Member Loyalty and Stay Competitive In today’s evolving financial landscape, credit unions are encountering a significant challenge. It’s not a matter of trust, community values, or commitment to their members—those strengths remain as vital as…
Brentwood, TN – April 24, 2025 – Franklin Madison, a leading provider of insurance engagement for financial services industry, is excited to announce the official launch of Franklin Madison Direct, bringing together SeQuel Response and FM Engage under a single,…
The Overlooked Insurance Gaps Putting Bank and Credit Union Consumers at Risk Did you know that roughly 50% of Americans are underinsured or completely lack essential coverage? That means half of your consumer base could face financial devastation due to…
The financial services landscape is shifting rapidly. Fintech startups and agile competitors are carving away market share of personal finance consumers from traditional financial institutions by offering hyper-focused technology, innovative products, and seamless services that meet highly specific needs. This…
Brentwood, TN (March 5, 2025) – Franklin Madison, a leader in consumer engagement solutions for financial institutions and data-driven marketing, is proud to introduce FM PulsePoint, a powerful benchmarking tool designed to help credit unions assess and enhance member engagement.…
It’s no secret the financial landscape is changing in ways big and small seemingly every day now. With uncertainty around interest rates, persistent inflation, and the looming Great Wealth Transfer, intrepid businesses are already coming up with innovative ways to…
“Financial wellness” is a familiar concept, especially when it comes to banking and insurance. Everyone wants their customers and members to live lives full of abundance, but what if this now-ubiquitous phrase doesn’t tell the whole story? Consumers are getting…