Banks and credit unions are relying on digital channels more than ever, but from the consumer’s perspective, even the most intuitive innovation comes at a cost. Humanizing the digital consumer experience can offer the best of both worlds: convenience that…
Brentwood, TN (August 5, 2024) – Franklin Madison is proud to announce that Vanessa Stanfield, VP of Corporate Risk Management, has been selected to serve on the Bank Insurance & Securities Association (BISA) 2025 Diversity, Equity & Inclusion (DE&I) Committee…
Despite their size and potential, mass market consumers often get overlooked in favor of high-net-worth (HNW), affluent, and mass affluent clients. In the race to gather assets, the real question is: Are financial institutions nurturing relationships with the right consumers? …
For many of today’s parents, the Sandwich Generation is more than a life stage—it’s a feeling. Adults in their 30s to 50s who find themselves caring for both aging parents and their own children are part of the Sandwich Generation.…
When a bank or credit union decides to offer insurance products to their consumers, they’re taking an important step toward increasing their non-interest income and improving their consumers’ financial health. But to ensure the time and money invested in insurance…
It’s safe to say that in our current economic environment, capturing and maintaining market share is more important than ever. Across the U.S., banks and credit unions are looking for ways to stem the flow of consumers leaving financial institutions.…
You’ve probably heard the one about the old-school salesman who swore by giving his first product away for free. Does this tactic still work? Every person who visits Costco “for the samples” is a walking testament. Such is the effect…
Life insurance is a vital component of financial planning, providing peace of mind and financial security for your loved ones in the event of your passing. However, navigating the various types of life insurance policies can be daunting. In this…
Have you ever been ghosted? By your consumers, we mean. “Ghost customers” present a challenge that institutions continually seek to unravel. These elusive patrons, once active and engaged, have slipped into the shadows of dormancy. Understanding why these consumers went…
Creating generational wealth involves more than just the passing on of financial assets. It’s about nurturing a legacy and preparing the next generation to manage and grow that wealth responsibly. Financial institutions play a pivotal role in guiding and supporting…