Can Banks Use a Third-Party Marketer/ Administrator (and Why They Should)
Banks use a lot of different third-party vendors to help fulfill the services and products they provide for customers. However,…
Alliant Credit Union Partners with Franklin Madison to Offer Members New Ways to Build Financial Health
Franklin, TN (March 22, 2023) – In a time when members are focusing on inflation and safeguarding their finances, Alliant…
Why Financial Institutions Are Outsourcing to Support In-House Efforts
You’ve probably heard the age-old phrase, “Work smarter, not harder.” Financial institutions, like any other business, must be able to…
Best Direct Mail and Digital Marketing Tactics for Financial Institutions
In the digital world, businesses need a solid online presence to be successful. Digital direct marketing allows you to reach…
A Day in the Life of a Data Scientist
When you first meet data scientist Jasmine Joseph, you will learn that she is passionate about data and the potential for data to influence the success of a marketing campaign. Understanding exactly what her team of marketing data scientists at Franklin Madison does is a little harder to grasp.
Dance With the One Who Brought You
Why Financial Institutions Are Focusing on Consumer Loyalty Over New Business Acquisition Financial institutions spend thousands to tens of thousands…
The Ultimate Guide to Member Retention in a Tough Market
When economic times are tough, individuals and businesses alike suffer. As people tighten their purse strings, businesses are making less…
Caring for All Members of Your Family: The Benefits of Pet Insurance
Some people are “dog people,” and some are “cat people.” No matter which camp you’re in, what most pet owners…
Franklin Madison Acquires SeQuel Response, a Leading Direct Marketing Agency
Franklin Madison, a portfolio company of Mill Point Capital, is pleased to announce its acquisition of Minnesota-based direct marketing agency,…
A Unique Way to Drive Customer Engagement, Retention, and Non-Interest Income
It is more important than ever for banks to get customers more engaged to retain them. Having a healthy bank…