Level Up Your Financial Wellness Program Offerings
Financial institutions have taken significant strides toward integrating comprehensive financial wellness programs into their services. These initiatives not only benefit…
Franklin Madison Receives a 2023 NAFCU Innovation Award
Brentwood, TN – [Nov 8, 2023] – Franklin Madison, a leading provider of insurance products and marketing services for financial…
Building Consumer Loyalty After an Acquisition
Acquisitions can be both a strategic move and a transformative challenge. When a financial institution acquires a new institution, it’s…
Navigating the New Retirement Landscape
The concept of retirement has undergone a profound transformation in recent years, reshaping the landscape for consumers worldwide. As people…
Franklin Madison Encourages Corporations Nationwide to Honor First Responders Day Through New Initiatives
Brentwood, TN (Oct 5, 2023) – Franklin Madison, a leader in insurance marketing, is on a mission to inspire financial…
Debunking Common Misconceptions about Supplemental Insurance
Following the pandemic, individuals are increasingly seeking various ways to protect themselves financially in times of need. One avenue that…
Why Offer Hospital Accident Plan and Recuperative Care Insurance?
While your consumers may typically have insurance coverage in some areas, they often may not have enough coverage to help…
Using Customer Experience to Drive Improvement
Customer experience is a competitive differentiator. Taking the time to evaluate your entire customer journey can help drive improvement and…
How to Be a Valuable Partner to Consumers in Difficult Economic Times
Create consumer loyalty by partnering on financial wellness. Franklin Madison and The Financial Brand teamed up to study how your…
How to Serve Consumers of All Generations
What does it mean to be able to serve consumers of all generations successfully? Do you have to find a…