Introducing Franklin Madison Direct: The Unified Brand for Two Direct Marketing Industry Leaders
Brentwood, TN – April 24, 2025 – Franklin Madison, a leading provider of insurance engagement for financial services industry, is…
Your Customers Have Insurance Gaps—Are You Letting Someone Else Fill Them?
The Overlooked Insurance Gaps Putting Bank and Credit Union Consumers at Risk Did you know that roughly 50% of Americans…
The Art of Stickiness in Personal Finance CX
The financial services landscape is shifting rapidly. Fintech startups and agile competitors are carving away market share of personal finance…
Franklin Madison Launches FM PulsePoint to Help Credit Unions Strengthen Member Engagement
Brentwood, TN (March 5, 2025) – Franklin Madison, a leader in consumer engagement solutions for financial institutions and data-driven marketing,…
Four Areas to Assess and Grow in 2025
It’s no secret the financial landscape is changing in ways big and small seemingly every day now. With uncertainty around…
Engage and Grow with Your Customers by Embracing Financial Wellness 2.0
“Financial wellness” is a familiar concept, especially when it comes to banking and insurance. Everyone wants their customers and members…
Who is the Toolbelt Generation? Serving the Insurance Needs of America’s Youngest Workers
Consumer demand for insurance and financial wellness resources continues to grow, and Gen Z is leading the charge in more…
How Banks and Credit Unions are Embracing the Season of Giving
The holiday season is a time of warmth, reflection, family, and—perhaps most of all—generosity. Giving back in ways big and…
Why Offering the Right Insurance Products Matters
As a financial institution, offering the right insurance products has a chance to impact ROI in more ways than one.…
Winning Over Younger Generations with a Modern Customer Experience
Younger generations are almost twice as likely to want a one-stop shop for their financial and insurance needs than baby…