
Same Age, Same Income–Different Desires
Why Decoding Consumer Behavior Spells Success What if two consumers—both in their 30s, earning the same income—walked into your financial…

Franklin Madison Appoints Andrea Heger as President and CEO
Brentwood, TN – August 20, 2025 – The Board of Directors of Franklin Madison has appointed Andrea Heger as the company’s…

Interest in Life Insurance Is at an All-Time High
How Financial Institutions Can Lead the Life Insurance Surge Life insurance premiums reached a record-breaking $16.2 billion in 2024. The…

Mind, Body and Wallet: The Evolution of Financial Wellness
Financial Wellness Means Peace of Mind, Money, and Convenience All in One Place—Your Place Imagine your financial institution playing a…

Podcast: Case Study – Turn-Key Asset Protection
Tune in as Stathis-Mittel dive into the partnership between Dollar Bank and Franklin Madison that delivered fast, measurable results. The…

“My Bank Sells Insurance—Really?” Why Is This News to Consumers?
Why Do So Many Consumers Have No Idea Their Financial Institution Offers Insurance Solutions? Most consumers trust their bank or…

The #FinTok Phenomenon
Why Is It So Popular Among Gen Z and Millennials? Gen Z and Millennials are rewriting the rules of financial…

We Need to Talk About DAD: The Dormant Accounts Dilemma
How Financial Institutions Can Make Dormant Accounts Active and Win Loyalty In the modern financial environment, where growth depends on…

Fueling Growth with Embedded Insurance
As margins tighten and consumer expectations evolve, the need for diversified revenue streams and deeper consumer relationships has never been…

Why Improving Member Engagement Is Critical for Credit Unions in 2025
How Credit Unions Can Reclaim Member Loyalty and Stay Competitive In today’s evolving financial landscape, credit unions are encountering a…