As competition heats up in financial services, consumer loyalty matters more than ever. But what does true loyalty look like for a bank or credit union? It’s about more than just satisfaction. Taking steps to increase brand awareness, simplify the…
When a bank or credit union decides to offer insurance products to their consumers, they’re taking an important step toward increasing their non-interest income and improving their consumers’ financial health. But to ensure the time and money invested in insurance…
You’ve probably heard the one about the old-school salesman who swore by giving his first product away for free. Does this tactic still work? Every person who visits Costco “for the samples” is a walking testament. Such is the effect…
Life insurance is a vital component of financial planning, providing peace of mind and financial security for your loved ones in the event of your passing. However, navigating the various types of life insurance policies can be daunting. In this…
Franklin Madison, a portfolio company of Mill Point Capital, is pleased to announce its acquisition of Minnesota-based direct marketing agency, SeQuel Response. The addition of SeQuel Response will accelerate growth for Franklin Madison and its agency services division, FM Engage,…