Financial Well-Being
In today’s world, consumers want to feel secure about their finances, but they can’t rest assured if they don’t have the right financial protection. That’s where Franklin Madison can help.
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Financial Well Being
In today’s world, consumers want to feel secure about their finances, but they can’t rest assured if they don’t have the right financial protection. That’s where Franklin Madison can help.
Why are some Americans taking a chance and skipping insurance?
Laws are perplexing sometimes. While Americans are mandated to protect material possessions with insurance, such as homes and automobiles, insuring our lives is optional. Yes, our homes and automobiles are important, but why is it that many Americans do not…
Insurance—The Missing Piece of Financial Well-Being
Grow consumers’ sense of financial well-being with insurance products. With our Smarter Marketing approach, your financial institution can enjoy a data-proven, multichannel approach that maximizes the effect of your consumer outreach. In this quick video, learn how to provide a…
How a Voice of the Customer Strategy Improved the Customer Experience
Many organizations manage their Customer Experience strategy as though it were an extension of their marketing program. That’s not the approach for Franklin Madison. Understanding the customer experience across touch-points and channels is critical to our success and the success…
Filling a Gap In Financial Well-Being
When many people hear the term financial security, they think money. Some might even think about a boat for the summer, or that European vacation they’ve been eyeing. But there’s a piece of financial security that is often overlooked. That…
Pet Insurance From Franklin Madison
If you are one of the millions of families coast to coast who count their pets as members of the family, the cost of healthcare shouldn’t be prohibitive when they need veterinary care. That’s why, in conjunction with the ASPCA…
Need to Know: Digital Life Insurance 101
The financial industry might have been late to the digital transformation party, but they’re catching up quickly. From mobile payments to digital currencies, the industry is betting (and winning) billions on transformation efforts. Soon, adding digital life insurance to your…
4 Problems Solved by Digital Life Insurance
Digital life insurance isn’t coming soon—it’s here, and every day it becomes more and more accessible to the average consumer. If your financial institution hasn’t added it to your product portfolio yet, now is the time. Right now, digital insurance…
Q&A on Direct Mail with Sally Dickter, Franklin Madison’s SVP of Marketing
We might be living in the digital age, but more and more data every day is showing that direct mail is alive and well. In fact, with a response rate that outperforms all digital channels combined by five to nine…