What does it mean to be able to serve consumers of all generations successfully? Do you have to find a different method or solution for each age range? Financial institutions typically offer services to consumers of all ages. As trends…
There’s never been a better time to offer insurance. Franklin Madison and The Financial Brand teamed up to study how offering insurance can assist in a renewed focus on financial wellness. This free report will give you insight into how…
Franklin, TN (June 29, 2023) – Franklin Madison, a leading provider of insurance solutions and marketing services, is delighted to announce its collaboration with Zurich North America, one of the largest providers of insurance solutions and services to businesses and…
Core values are crucial for a company’s success. These values set the tone for the company’s culture, guiding decision-making and behavior at all levels of the organization. Most well-established financial institutions and insurance companies already have a list of values…
Banks use a lot of different third-party vendors to help fulfill the services and products they provide for customers. However, the compliance and security standards required for these vendors have increased exponentially since the beginning of Know Your Vendor regulation—and…
Franklin, TN (March 22, 2023) – In a time when members are focusing on inflation and safeguarding their finances, Alliant Credit Union is offering to provide $2000 of Accidental Death and Dismemberment (AD&D) insurance for members by partnering with Franklin…
You’ve probably heard the age-old phrase, “Work smarter, not harder.” Financial institutions, like any other business, must be able to market their products and services to grow and succeed effectively. However, marketing new insurance products can be a time-consuming task.…
In the digital world, businesses need a solid online presence to be successful. Digital direct marketing allows you to reach a large audience with your message quickly and easily. But that doesn’t mean traditional direct marketing methods like mail aren’t…
Why Financial Institutions Are Focusing on Consumer Loyalty Over New Business Acquisition Financial institutions spend thousands to tens of thousands of dollars every year on attaining new consumers (an average acquisition cost of $200 per new consumer). However, in recent…