When you first meet data scientist Jasmine Joseph, you will learn that she is passionate about data and the potential for data to influence the success of a marketing campaign. Understanding exactly what her team of marketing data scientists at Franklin Madison does is a little harder to grasp.
Why Financial Institutions Are Focusing on Consumer Loyalty Over New Business Acquisition Financial institutions spend thousands to tens of thousands of dollars every year on attaining new consumers (an average acquisition cost of $200 per new consumer). However, in recent…
When economic times are tough, individuals and businesses alike suffer. As people tighten their purse strings, businesses are making less money on less necessary products and services such as travel. This means member retention and growth are more important in…
Some people are “dog people,” and some are “cat people.” No matter which camp you’re in, what most pet owners can agree on is that when you bring home a dog or cat, they almost instantly become important members of…
Franklin Madison, a portfolio company of Mill Point Capital, is pleased to announce its acquisition of Minnesota-based direct marketing agency, SeQuel Response. The addition of SeQuel Response will accelerate growth for Franklin Madison and its agency services division, FM Engage,…
It is more important than ever for banks to get customers more engaged to retain them. Having a healthy bank account does not equate to loyalty or retention. Even dissatisfied customers may stay, simply because it’s too cumbersome to change…
4 unique benefits of offering hassle-free insurance to your members. Associations need to be innovative in providing value added services and education to ensure the retention of their members. Insurance can be part of that solution. Credit unions have been…
The past few years have been an unbridled time in the banking industry. Many indicators are demonstrating that banks are facing a time of considerable change yet in the future. Historical fee-based income opportunities are going away, resulting in millions…
Non-Interest vs. Interest Income Non-interest income (NII) is revenue that does not involve collecting loan interest from a consumer as well as collecting revenue from account related charges such as monthly fees or overdraft. NII typically stems from fee-based earnings,…
The 50-year insurance marketing industry expert expanding for greater reach to a wider audience. Franklin, Tenn. (July 14, 2021) – Franklin Madison announced today the launch of its new division FM Engage as part of the expansion of their brand…