The #FinTok Phenomenon
Why Is It So Popular Among Gen Z and Millennials? Gen Z and Millennials are rewriting the rules of financial…
We Need to Talk About DAD: The Dormant Accounts Dilemma
How Financial Institutions Can Make Dormant Accounts Active and Win Loyalty In the modern financial environment, where growth depends on…
Fueling Growth with Embedded Insurance
As margins tighten and consumer expectations evolve, the need for diversified revenue streams and deeper consumer relationships has never been…
Why Improving Member Engagement Is Critical for Credit Unions in 2025
How Credit Unions Can Reclaim Member Loyalty and Stay Competitive In today’s evolving financial landscape, credit unions are encountering a…
Introducing Franklin Madison Direct: The Unified Brand for Two Direct Marketing Industry Leaders
Brentwood, TN – April 24, 2025 – Franklin Madison, a leading provider of insurance engagement for financial services industry, is…
Your Consumers Have Insurance Gaps—Are You Letting Someone Else Fill Them?
The Overlooked Insurance Gaps Putting Bank and Credit Union Consumers at Risk Did you know that roughly 50% of Americans…
The Art of Stickiness in Personal Finance CX
The financial services landscape is shifting rapidly. Fintech startups and agile competitors are carving away market share of personal finance…
Franklin Madison Launches FM PulsePoint to Help Credit Unions Strengthen Member Engagement
Brentwood, TN (March 5, 2025) – Franklin Madison, a leader in consumer engagement solutions for financial institutions and data-driven marketing,…
Four Areas to Assess and Grow in 2025
It’s no secret the financial landscape is changing in ways big and small seemingly every day now. With uncertainty around…
Engage and Grow with Your Customers by Embracing Financial Wellness 2.0
“Financial wellness” is a familiar concept, especially when it comes to banking and insurance. Everyone wants their customers and members…