Category Direct Marketing

All Company News Credit Unions Data Personalization Direct Marketing Financial Institutions Financial Wellness Paged Reports

Direct Marketing

Engaging and Extending the Life of Retail Customers

Understanding ways to increase loyalty that converts to customer longevity is a priority for retail banks. We know that loyalty results in profitable growth, but satisfaction does not always equal loyalty, earning trust and loyalty is not easy, and keeping…

fmadison
November 1, 2018

Direct Marketing, Financial Institutions

Building a Marketing Blueprint for your Bank

What is Smarter Marketing? Product-of-the-month marketing lacks relevance and often is out of alignment with the bank’s commitment to focused customer engagement. There’s no intimacy, no personal touch, and it doesn’t inspire the feeling that “my bank knows me.” We…

fmadison
June 3, 2018