We might be living in the digital age, but more and more data every day is showing that direct mail is alive and well. In fact, with a response rate that outperforms all digital channels combined by five to nine…
Understanding ways to increase loyalty that converts to customer longevity is a priority for retail banks. We know that loyalty results in profitable growth, but satisfaction does not always equal loyalty, earning trust and loyalty is not easy, and keeping…
What is Smarter Marketing? Product-of-the-month marketing lacks relevance and often is out of alignment with the bank’s commitment to focused customer engagement. There’s no intimacy, no personal touch, and it doesn’t inspire the feeling that “my bank knows me.” We…