Credit unions already have a mountain of member data that can be a gold mine for understanding members, their needs, and what motivates them. Utilizing data to drive a smarter approach to marketing is the key to building a personalized…
What is Smarter Marketing? Product-of-the-month marketing lacks relevance and often is out of alignment with the bank’s commitment to focused customer engagement. There’s no intimacy, no personal touch, and it doesn’t inspire the feeling that “my bank knows me.” We…
Adding insurance offerings to a credit union’s portfolio can do more than bring in a new revenue stream–it can strengthen member relations and loyalty. “In 2018, it is more important than ever for credit unions to find new and unique…