As the holiday season unfolds, the spirit of giving continues to show up in meaningful, often quiet ways—through volunteer hours, thoughtful traditions, and intentional support for local communities. If the first stories in Part 1 reminded us of the power…
The holidays are a moment to slow down, reconnect, and reflect on what truly strengthens a community. For financial institutions, this season shines a light on the powerful role they play beyond banking by supporting families, uplifting neighborhoods, and showing…
Protecting Consumers Caring for Both Kids and Aging Parents Across America, a familiar story is unfolding. Parents in their 30s, 40s, and 50s are juggling rising education costs, housing challenges, and a tough job market for their children—while simultaneously caring…
The Shifting Face of the Modern Insurance Consumer The modern insurance buyer is no longer defined by a single age group or life stage. Millennials and Gen Z now make up a growing share of the market, bringing fresh expectations…
The rise of the gig economy has transformed the way millions of consumers earn a living. From ridesharing and food delivery to freelance digital services, gig work continues to grow in popularity. Yet, with this shift comes an increasingly visible…
The Executive Balancing Act is Tough. How Do FIs Make the Right Choices for Strong Outcomes? Leading a financial institution today is a constant act of triage. Every day, executives juggle priorities around core products, growth initiatives, regulatory compliance, tech…
Banks and CUs: Are You Betting on the Right Insurance Strategy? Consumers today expect more from their financial institutions. Beyond checking and savings, they want financial protection—life insurance, accident coverage, identity theft protection, and more. This demand makes offering financial…
Money is power, and over the next two decades an estimated $124 trillion will move from Baby Boomers and older Americans to younger generations in the U.S. This isn’t just numbers on a balance sheet. It’s a reshaping of who…
Why Decoding Consumer Behavior Spells Success What if two consumers—both in their 30s, earning the same income—walked into your financial institution today? Same ZIP code. Same salary. Same age. Would you offer them the same products, services, and messaging? If…
Brentwood, TN – August 20, 2025 – The Board of Directors of Franklin Madison has appointed Andrea Heger as the company’s new President and Chief Executive Officer, effective immediately. Heger has been a pivotal leader at Franklin Madison for more than…