Why Decoding Consumer Behavior Spells Success What if two consumers—both in their 30s, earning the same income—walked into your financial institution today? Same ZIP code. Same salary. Same age. Would you offer them the same products, services, and messaging? If…
Brentwood, TN – August 20, 2025 – The Board of Directors of Franklin Madison has appointed Andrea Heger as the company’s new President and Chief Executive Officer, effective immediately. Heger has been a pivotal leader at Franklin Madison for more than…
How Financial Institutions Can Lead the Life Insurance Surge Life insurance premiums reached a record-breaking $16.2 billion in 2024. The US individual new annualized premium rose 8% year over year to $3.94 billion in the first quarter of 2025. The…
Financial Wellness Means Peace of Mind, Money, and Convenience All in One Place—Your Place Imagine your financial institution playing a central role in your consumers’ wellbeing—not just financial security, but mental clarity and personal confidence, too. Here’s why you should.…
Tune in as Stathis-Mittel dive into the partnership between Dollar Bank and Franklin Madison that delivered fast, measurable results. The podcast features Jim Stuncard from Dollar Bank, and Dan Bonano from Franklin Madison. Here are a few of the points…
Why Do So Many Consumers Have No Idea Their Financial Institution Offers Insurance Solutions? Most consumers trust their bank or credit union with their money—but ask them if their institution offers insurance products, and you’ll likely get a blank look.…
Why Is It So Popular Among Gen Z and Millennials? Gen Z and Millennials are rewriting the rules of financial engagement—and they’re doing it on TikTok. With over 4.7 billion views, #FinTok isn’t just a trend—it’s changing the way younger…
How Financial Institutions Can Make Dormant Accounts Active and Win Loyalty In the modern financial environment, where growth depends on active engagement and smart retention strategies, the Dormant Accounts Dilemma (DAD), presents a subtle but serious challenge. Financial institutions are…
As margins tighten and consumer expectations evolve, the need for diversified revenue streams and deeper consumer relationships has never been greater. Embedded insurance is emerging as a high-impact growth lever—not just for fintechs, but for banks, credit unions, and even…
How Credit Unions Can Reclaim Member Loyalty and Stay Competitive In today’s evolving financial landscape, credit unions are encountering a significant challenge. It’s not a matter of trust, community values, or commitment to their members—those strengths remain as vital as…