Money is power, and over the next two decades an estimated $124 trillion will move from Baby Boomers and older Americans to younger generations in the U.S. This isn’t just numbers on a balance sheet. It’s a reshaping of who…
How Financial Institutions Can Lead the Life Insurance Surge Life insurance premiums reached a record-breaking $16.2 billion in 2024. The US individual new annualized premium rose 8% year over year to $3.94 billion in the first quarter of 2025. The…
Why Do So Many Consumers Have No Idea Their Financial Institution Offers Insurance Solutions? Most consumers trust their bank or credit union with their money—but ask them if their institution offers insurance products, and you’ll likely get a blank look.…
Why Is It So Popular Among Gen Z and Millennials? Gen Z and Millennials are rewriting the rules of financial engagement—and they’re doing it on TikTok. With over 4.7 billion views, #FinTok isn’t just a trend—it’s changing the way younger…
How Financial Institutions Can Make Dormant Accounts Active and Win Loyalty In the modern financial environment, where growth depends on active engagement and smart retention strategies, the Dormant Accounts Dilemma (DAD), presents a subtle but serious challenge. Financial institutions are…
As margins tighten and consumer expectations evolve, the need for diversified revenue streams and deeper consumer relationships has never been greater. Embedded insurance is emerging as a high-impact growth lever—not just for fintechs, but for banks, credit unions, and even…
The Overlooked Insurance Gaps Putting Bank and Credit Union Consumers at Risk Did you know that roughly 50% of Americans are underinsured or completely lack essential coverage? That means half of your consumer base could face financial devastation due to…
The financial services landscape is shifting rapidly. Fintech startups and agile competitors are carving away market share of personal finance consumers from traditional financial institutions by offering hyper-focused technology, innovative products, and seamless services that meet highly specific needs. This…
“Financial wellness” is a familiar concept, especially when it comes to banking and insurance. Everyone wants their customers and members to live lives full of abundance, but what if this now-ubiquitous phrase doesn’t tell the whole story? Consumers are getting…
Consumer demand for insurance and financial wellness resources continues to grow, and Gen Z is leading the charge in more ways than you might think. Research from the 2024 PYMNTS Intelligence Report shows that nearly 44% of Zoomers are more…