News and Content for Credit Unions

Your members demand industry-leading service. That’s why we’ve gathered the latest news and notes for you, along with our own content, to help your financial institution stay on the forefront of smarter marketing.

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Pet Insurance From Franklin Madison

If you are one of the millions of families coast to coast who count their pets as members of the family, the cost of healthcare shouldn’t be prohibitive when […]


Need to Know: Digital Life Insurance 101

The financial industry might have been late to the digital transformation party, but they’re catching up quickly. From mobile payments to digital currencies, the industry […]


4 Problems Solved by Digital Life Insurance

Digital life insurance isn’t coming soon—it’s here, and every day it becomes more and more accessible to the average consumer. If your financial institution hasn’t […]


Q&A on Direct Mail with Sally Dickter, Franklin Madison’s SVP of Marketing

We might be living in the digital age, but more and more data every day is showing that direct mail is alive and well. In fact, with a response rate that outperforms all […]


Driving with Data: Direct vs. Digital

As new generations make their way into the financial marketplace, the demand for a digital-first customer experience is exploding, after bubbling under the surface for […]


Why Your Credit Union Needs Collaborative Analytics

“Does your credit union have a data solution and do you have confidence in it?” THAT is the question. The world of data is ever-expanding, and every day we’re […]




Meeting Consumer Demands for Life Insurance

Banks and credit unions pride themselves on providing the best advice to their customers and living up to the expectations they set forth in their mission statements.  Each […]


Introducing the new Franklin Madison brand

We’re excited to introduce you to our new look, which represents our commitment to helping banks and credit unions grow and improve consumer loyalty. As the financial […]


Is Your Credit Union at Risk?

Did you know your credit union could be responsible for the performance of your vendors? No credit union wants to encounter regulatory trouble or face reputational risk; […]


Building a Blueprint for Your Credit Union

How Do You Become a Smarter Marketer? In this article, we are going to explore what it means to effectively understand and apply timely and personalized data to build a […]


Can You Build Your Credit Union Brand Without Losing the Trust of Your Members?

Where do I start? One important aspect of building engagement and loyalty with your members is providing solutions and products that contribute in a meaningful way to their […]


Evaluating Big Data in Your Credit Union

Why data analytics? The market is flooded with data that is available to financial institutions to assist them in a variety of areas, including better understanding their […]


Should I Outsource My Data Analytics Needs to a Third Party?

When considering whether or not a financial institution should outsource the ever-growing demand for data analytics services, there are a few things to keep in mind. First of […]


Harness Your Data for Personalized Marketing that Drives Top-Line Results

Credit unions already have a mountain of member data that can be a gold mine for understanding members, their needs, and what motivates them. Utilizing data to drive a […]


How Insurance Offerings Build Loyalty

Adding insurance offerings to a credit union’s portfolio can do more than bring in a new revenue stream–it can strengthen member relations and loyalty. “In 2018, it […]