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An industry leader with over 50 years of experience, Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through its brand partners. Franklin Madison helps generate increased loyalty and incremental revenue for more than 3,500 financial institutions. Based in Brentwood, Tennessee, Franklin Madison has approximately 200 employees.

The Franklin Madison family includes two direct marketing agencies:

FM Engage is a direct marketing agency that empowers results-oriented companies to reach their most promising insurance customers.

SeQuel Response is a direct response marketing agency with a passion for helping consumer brands accelerate their growth.

Together, we provide data-driven, multi-channel, end-to-end marketing solutions for insurance carriers, consumer brands, relationship partners, and consumers.

We Live by Our Core Values

At Franklin Madison, we live by our Core Values internally and externally. Our values drive our choices because we know they make us better — as a company and as members of our community.

We take Diversity, Equity, and Inclusion very seriously. We know that when employees feel seen, accepted, and respected, the environment becomes one that is conducive to creating boundless individual and collective possibilities.

We know that an equitable and inclusive environment helps Franklin Madison employees do their best work. We are proud to provide DEI education programs because we know it’s crucial to building a safe and equitable workspace for our employees.

We Are Committed to Inclusion

Community Service

We strongly value community service because we have seen the positive impact it has on both our communities and our employees. We genuinely enjoy helping others and hire employees who do as well. As a company with many remote employees, we encourage our employees all over the country to serve their communities.

That’s why we engage in community service projects, outreach, and appreciation efforts wherever our company and its employees do business.

Franklin Madison History

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