Who We Are

Smarter insurance marketing, greater reach, and better results start here.

We are Franklin Madison.
We are a team of insurance industry experts and marketing specialists. And for 50 years, we’ve helped forward-thinking banks and credit unions bring new levels of protection and peace of mind to their consumers.

Today, we’re bringing our proven insurance marketing, data, and distribution expertise to more organizations than ever.

Learn About What We Do

Financial Institutions

We provide data-driven insurance marketing campaigns to help banks, credit unions, and mortgage companies build consumer trust and loyalty.

Brand & Retail

We utilize our insurance marketing expertise to maximize customer loyalty for retailers, manufacturers, private-label credit issuers, and other member loyalty groups.

Insurance Carriers

We deliver strategic direct mail and digital marketing programs to leading insurance carriers nationwide.


We partner with insurtech and digital insurance platforms to simplify the insurance purchasing process.

Franklin Madison by the numbers.

Learn How We Can Help You
Over 15 million
consumers protected.
Nearly 3500
financial institutions served.
Over 50 years
of industry experience.

Meet the team that’s leading you forward.

We’re proud to have the brightest minds in the business standing by to help you reach your goals.

Meet Our Leadership Team

Franklin Madison Marketing

The Franklin Madison marketing family includes two direct marketing agencies that utilize rich data and expertise to maximize your ROI.