News and Content for Banks

We’re always on the lookout for the industry forces driving marketing for banks. Here you’ll find the latest news, notes, blog posts and content that keep your financial institution on the forefront of smarter marketing.

Why are some Americans taking a chance and skipping insurance?

Laws are perplexing sometimes. While Americans are mandated to protect material possessions with insurance, such as homes and automobiles, insuring our lives is optional. […]


How to Handle the Cost of an Unexpected Hospital Stay

As households are faced with the economic hardships brought on by COVID-19, evaluating insurance coverage, coverage gaps, and overall financial health is more critical than […]


How a Voice of the Customer Strategy Improved the Customer Experience

Many organizations manage their Customer Experience strategy as though it were an extension of their marketing program. That’s not the approach for Franklin Madison. […]


Filling a Gap In Financial Well-Being

When many people hear the term financial security, they think money. Some might even think about a boat for the summer, or that European vacation they’ve been eyeing. But […]


Two dogs having fun

Pet Insurance From Franklin Madison

If you are one of the millions of families coast to coast who count their pets as members of the family, the cost of healthcare shouldn’t be prohibitive when […]


Need to Know: Digital Life Insurance 101

The financial industry might have been late to the digital transformation party, but they’re catching up quickly. From mobile payments to digital currencies, the industry […]


4 Problems Solved by Digital Life Insurance

Digital life insurance isn’t coming soon—it’s here, and every day it becomes more and more accessible to the average consumer. If your financial institution hasn’t […]


Q&A on Direct Mail with Sally Dickter, Franklin Madison’s SVP of Marketing

We might be living in the digital age, but more and more data every day is showing that direct mail is alive and well. In fact, with a response rate that outperforms all […]


Driving with Data: Direct vs. Digital

As new generations make their way into the financial marketplace, the demand for a digital-first customer experience is exploding, after bubbling under the surface for […]


Elevating the Bank Customer Experience

The guiding tenet of cultivating an exceptional customer experience is that the customer is the heart of the business. In focusing on that essential principle, financial […]


Improving a Bank’s Efficiency Ratio with Insurance

Improving a Bank’s Efficiency Ratio with Insurance

Operating a bank is expensive. The costs can be overwhelming after considering all the reasonable costs incurred with the administration of managing the flow of money for […]


Meeting Consumer Demands for Life Insurance

Banks and credit unions pride themselves on providing the best advice to their customers and living up to the expectations they set forth in their mission statements.  Each […]


Introducing the new Franklin Madison brand

We’re excited to introduce you to our new look, which represents our commitment to helping banks and credit unions grow and improve consumer loyalty. As the financial […]


Engaging and Extending the Life of Retail Customers

Understanding ways to increase loyalty that converts to customer longevity is a priority for retail banks. We know that loyalty results in profitable growth, but satisfaction […]


Is Your Bank at Risk?

Did you know your bank could be responsible for the performance of your vendors? No bank wants to encounter regulatory trouble or face reputational risk; especially as a […]


Build Your Bank Brand While Keeping the Trust of Your Customers

Where do I start? One important aspect of building engagement and loyalty with your customers is providing solutions and products that contribute in a meaningful way to […]


Should I Outsource My Data Analytics Needs to a Third Party?

When considering whether or not a financial institution should outsource the ever-growing demand for data analytics services, there are a few things to keep in mind. First of […]


Building a Marketing Blueprint for your Bank

What is Smarter Marketing? Product-of-the-month marketing lacks relevance and often is out of alignment with the bank’s commitment to focused customer engagement.  […]