Smarter Marketing Yields Stronger Results

You need more loyalty in your consumers and members. We deliver it. Our smarter marketing approach lowers risk and raises returns by combining enterprise-level service, our nearly 50 years of industry experience, and our teams of data analyzers, creative developers, and campaign crafters to produce marketing that helps you sell insurance products. And data shows that nothing drives loyalty like insurance.

Product of the month marketing lacks relevance and often is out of alignment with the financial institution’s mission of community and consumer engagement. There’s no intimacy, no personal touch, and it doesn’t inspire the feeling that “my bank knows me.”

A Smarter Approach Yields Better Response Rates

We deliver optimal marketing and industry-leading response rates with strong insurance carrier partnerships and a robust product suite. Our approach enhances loyalty with financial institutions and provides valuable Insurance coverage for their consumers. We call this “Smarter Marketing.”

Build your brand with multi-channel marketing that:

  • Enhances Consumer Engagement
  • Strengthens Ongoing Value
  • Improves Brand Loyalty
  • Lifts Revenue
Smarter Marketing

See What Smarter Marketing Can Do For You

First Commonwealth has a great relationship with our partner Franklin Madison. Together, we’ve been able to enhance customer engagement, strengthen our relationship with our customers, and provide valuable insurance coverage.
Ashley Treese, Insurance Office Manager, First Commonwealth Bank

“We partner with clients to cultivate consumer engagement and loyalty, by creating and developing innovative and relevant insurance solutions. Our smarter marketing philosophy is driven by the understanding that our products have lifelong impact for consumers.”

Robert Dudacek, President

At a Glance


Nearly 20 million consumers protected


Serving over 3,500 financial institutions


Over 45 years of experience

See What Makes Us Tick

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