Smarter Marketing Yields Stronger Results

Our smarter marketing approach provides our clients with an outstanding team of data scientists and creative developers that produce marketing customized to your brand that effectively brings insurance products to your consumers. Franklin Madison is a proud finalist of the 2020 PIMA Insights Awards.

A Smarter Approach Yields Better Response Rates

We deliver optimal marketing and industry-leading response rates with strong insurance carrier partnerships and a robust product suite. Our approach spans across multiple marketing channels including direct mail, email marketing, social media advertising, in-store merchandising, and more. We call this “Smarter Marketing.”

Build your brand with multi-channel marketing that:

  • Enhances Consumer Engagement
  • Strengthens Ongoing Value
  • Improves Brand Loyalty
  • Lifts Revenue
Smarter Marketing

See What Smarter Marketing Can Do For You

First Commonwealth has a great relationship with our partner Franklin Madison. Together, we’ve been able to enhance customer engagement, strengthen our relationship with our customers, and provide valuable insurance coverage.
Ashley Treese, Insurance Office Manager, First Commonwealth Bank

“We partner with clients to cultivate consumer engagement and loyalty, by creating and developing innovative and relevant insurance solutions. Our smarter marketing philosophy is driven by the understanding that our products have lifelong impact for consumers.”

Robert Dudacek, President

At a Glance


Nearly 20 million consumers protected


Serving over 3,500 financial institutions


Nearly 50 years of experience

See What Makes Us Tick

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