Building a Blueprint
The Smarter Marketing Approach
The path to reaching new customers is no longer a mystery. Our Blueprint to Smarter Marketing explores what it means to understand and apply timely and personalized data to build a marketing plan that will drive results and cultivate customer engagement.
In this eBook we will share foundational tools. We’ll discuss results-driven techniques. We’ll help ensure your marketing efforts are timely, relevant, and engaging. And we’ll show you how to harness and ethically use your data, unlocking the significance of truly knowing your customers.
51% of consumers expect that by 2020 companies will anticipate their needs and make relevant suggestions before they make contact.
Utilizing customer data to drive smarter marketing is the key to building a personalized strategy that connects them with relevant products and solutions.
Rule of thumb: your most engaged and profitable customers seek the highest level of customized marketing.