FOR BANKS
Engage bank customers with financial protection products that strengthen loyalty and drive revenue. Our data-driven approach helps you identify new wealth management prospects, boost non-interest income, and position your bank as a trusted, all-in-one financial partner.
Bank Clients
We are proud to partner with forward-thinking national and regional banks.
bank groWTH STRATEGY
How we drive incremental growth:
We believe the keys to growth are engaging consumers where they are – and offering the most compelling products on the market. That’s exactly what the team at Franklin Madison brings to the table.
Driven by data
Our strategy and data analysis teams sit side by side – so you’ll get insightful, targeted marketing that converts.
Engage your customers
We help you carry a single, consistent message across multiple channels – direct mail, email, social media, mobile app, and online banking digital integration – to reach your customers, wherever they are.
Improve brand value and loyalty
When you provide products that help protect assets, your customers benefit – and deepen their product relationships and tenure with you.
Best reasons for banks to partner with Franklin Madison:
Non-Interest Income
Recurring non-interest income with no capital outlay
Customer Retention
Customers enrolled in insurance stay 63% longer
Valuable Data
Data that is valuable for other bank and wealth products
PYMNTS Intelligence Research
Your bank customers want insurance from you.
A 2024 PYMNTS research study revealed that customer interest is growing in bank-provided insurance, especially among younger and wealthier groups. Dig in to a few important findings from this study:
44%
of consumers are interested in buying insurance from an FI, including 63% of Gen Z and 60% of millennials.
24%
Portion of consumers who cite trust in an FI as the most important factor in enrolling in insurance provided by them
2X
Younger consumers are twice as likely to want a one-stop shop for their insurance needs than older consumers
76%
share of consumers with FI-provided insurance who would be interested in purchasing more in the next 12 months
60%
of those with insurance through their FI say that insurance offerings are an important part of their affiliation with their FI
33.4%
of national bank customers are more interested in buying insurance from their primary FI than they were three years ago.