FOR AFFINITY PARTNERS

Become more valuable in the eyes of your customers.

By integrating a broad range of insurance options, you can engage more with your customers and strengthen your relationship. You’ll deepen loyalty to your brand and help your customers live confidently.

EXPAND YOUR IMPACT

AFFINITY PARTNERS

How we help you grow:

We believe strong relationships are the foundation of growth. That’s why we focused on reaching customers where they are—offering compelling products that empower them with financial security.

Driven by insights

Our data and strategy teams work hand in hand, delivering targeted, personalized offerings that drive real results.

Engage with your customers

We help you create a seamless message across every channel—direct mail, email, social media, and custom online integration—so you can reach customers wherever they are.

Strengthen brand loyalty

Offering products that protect what matters most benefits your customers—and helps your organization grow.

Why partner with Franklin Madison?

Customer retention

Customers enrolled in protection products stay 63% longer

new revenue stream

Generate recurring revenue with no capital investment

elevate satisfaction

Empower your customers by offering best-in-class insurance

Consumer insurance research

Your customers want insurance from you.

Offering insurance to your customers adds significant value—and the data makes a strong case. Explore the key statistics that highlight the impact of providing insurance through your retail business.

50%

of Americans are underinsured or lack essential insurance coverage [1]

$25 trillion

mortality protection gap in life insurance for U.S. consumers [2]

25%

A 5% increase in member retention can increase revenue 25% [3]

2X

Younger customers are twice as likely to want a one-stop-shop for their insurance needs than older customers [4]

49%

of married and 59% of single individuals value the importance of insurance for financial wellness [5]

5X

It costs five times as much to attract a new customer than to retain current customers [6]