DATA STRATEGY
Boost consumer engagement with data-driven insurance marketing.
What if you could know – thanks to insightful data – which of your consumers would be most likely to buy insurance products? And what if that same data could tell you the best marketing channel to reach them – and which messages would resonate? That’s the power of Franklin Madison’s exclusive data analytics platform.
Marketing Intelligence
A 360-degree view of every prospect.
If your organization is like most, it’s just not feasible to maintain a comprehensive data warehouse. And even if you do, it can be a challenge to gain the valuable insights you need to turn that data into action. Franklin Madison puts everything you need at your fingertips, helping you make smarter, faster marketing decisions – decisions that lead to better results.
Build smarter creative.
Our creative and data teams collaborate to deliver campaigns built on real insights – with the right messaging, the right design, and the right platform.
Go digital and direct.
We help you deliver a consistent message across multiple channels—email, direct mail, social media, mobile app, online digital integration, and more—so you can connect with your consumers wherever they are.
Make it your own.
Your organization is unique – and so are your consumers. That’s why a customized, targeted campaign works best – and that’s exactly what we’ll create for you.
Focus on conversion.
We believe that when you marry data with the right insurance products your consumers purchase valuable protection at higher rates.
Data drives it, people power it.
Discover how we combine personalization and human touch to connect with consumers at every step of their journey.