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Jasmine Joseph

Vice President, Data Analytics and Modeling


Jasmine is responsible for the data that drives Franklin Madison marketing campaigns for all clients, products, and channels. She leads the database marketing experts and data scientists who analyze clients’ customer records to understand who will be most responsive to print and digital campaigns. Joining the company in 2000, Jasmine has over 20 years of data modeling and analytic experience, specializing in direct mail and digital marketing, with advanced computer science and statistics degrees.