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June 2024 Report by Franklin Madison

Why Consumers Are Looking to Financial Institutions for Insurance

Key findings from Franklin Madison:

  • Consumers need insurance—and prefer to get all of their insurance offerings from convenient and easy-to-access sources.
  • Younger consumers and those with high incomes are especially interested in buying insurance from an FI.
  • Trust is a key factor in influencing a consumer’s decision to purchase insurance from an FI.

Wondering exactly how many consumers want to purchase and which demographics are primed for nurturing relationships? Download Franklin Madison’s brand-new report to get access to exclusive data sets and insights.

Read Franklin Madison’s New Report


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