Senior Copywriter (Direct Marketing)

Senior Copywriter (Direct Marketing)

Stamford, CT • 6 High Ridge Park, Stamford, CT, 06905

Summary:

Franklin Madison is seeking a qualified Senior Copywriter for immediate employment in it’s Marketing Development department located in Stamford, CT. The Senior Copywriter will play a key role partnering with marketing strategy teams on concept development and creation of innovative new ideas across products and distribution channels. The ideal candidate will have a proven track record of measurable success.

Responsibilities:

  • Initiate and execute creative concepts for marketing our insurance products to customers
  • Integrate brand standards and customized content for our affinity clients and marketing partners
  • Create copy that acquires and upsells policyholders through direct mail solicitation, lead generation, push-to- website emails, banners, and online product promotions
  • Apply legal and regulatory requirements to gain internal and external approvals for ethical and effective marketing materials
  • Achieve measurable results
  • Effectively collaborate with the creative team
  • Effectively manage multiple simultaneous projects, task, and topics throughout the day and meet all deadlines.
  • Actively participate in brainstorming sessions to generate ideas, research content and develop clear, concise, compelling copy based on agreed upon strategy and concepts
  • Take initiative to keep abreast of pertinent industry trends and competitors

 

Requirements:

  • Bachelor’s Degree is related field
  • 5 or more years of experience in Copywriting- direct mail and digital media marketing
  • Strong Macintoch computer skills
  • Excellent InDesign and Photoshop experience
  • Excellent oral and written communication skills
  • Collaborative approach to daily interactions