Speaker Profiles

SVP and Chief Marketing Officer (CMO)

Jedd Taylor

A dynamic voice on data-informed marketing, driving digital innovation and sustainable business growth

Jedd Taylor is SVP and Chief Marketing Officer (CMO) at Franklin Madison, where he leads brand, digital, and demand-generation efforts to drive measurable growth across channels. With an MBA and over 20 years in fintech and financial services—including strategic digital roles at U.S. Bank and Wells Fargo—he blends data, creativity, and behavioral science to create personalized customer experiences and boost loyalty.

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Signature Topics

Using Data to Drive Deeper Consumer Connections

The evolution of data-driven marketing and the growing importance of personalization
How banks and credit unions can use behavioral signals and predictive insights to build campaigns that feel personal—even at scale
Omnichannel vs. optichannel: choosing the right platform for the right message
Metrics that matter: what financial institutions should really be measuring with engagement

From “Nice to Have” to “Need to Offer:” The Future of Embedded Financial Protection

The embedded finance boom and where insurance fits into the stack
Consumer research showing growing demand for one-stop financial ecosystems (with protection included)
How embedded offerings—when done right—don’t just create revenue but reduce churn and increase brand trust
What banks and credit unions can learn from the way tech platforms bundle value

Designing the Consumer Journey to Build the Next Generation of Trust

Meeting Gen Z and Millennial expectations with protection, education, and choice
Building trust through proactive value and seamless, cross-channel experiences
Moving from linear journeys to dynamic, data-driven engagement

REQUEST JEDD AS A SPEAKER FOR YOUR EVENT