Podcast: Case Study – Turn-Key Asset Protection
Tune in as Stathis-Mittel dive into the partnership between Dollar Bank and Franklin Madison that delivered fast, measurable results. The podcast features Jim Stuncard from Dollar Bank, and Dan Bonano from Franklin Madison. Here are a few of the points they covered in the podcast:
Long-Term Value of Bank-Offered Insurance
Dan and Jim share how Dollar Bank customers have retained insurance coverage for 27 years, illustrating ongoing demand for products like Accidental Death and Dismemberment (AD&D). This long-standing customer interest was a key reason the bank decided to re-engage with Franklin Madison in 2025.
Testing Market Interest
To gauge interest in specific insurance products, Franklin Madison launched a 4-week test campaign following a 60-day period from contract signing to marketing launch. The campaign exceeded projected outcomes by 123%, demonstrating strong customer appetite for these offerings.
Industry research supports this interest: over one-third of financial institution customers are open to purchasing insurance directly from their bank or credit union.
Strategic Integration
Jim highlights how the program was integrated across all 95 Dollar Bank locations and is a strategic customer engagement tool. The offering required no capital outlay, will contribute to non-interest income, and will provide asset protection to customers.
The conversation concludes with a look at how personalized insurance offerings can support broader goals around customer engagement and revenue diversification—reinforcing the relevance of this model in today’s financial services landscape.
Questions Answered in this Podcast
- Your two companies have had a very successful partnership in short order resulting in the better servicing of client protection needs in specific segments and a corollary increase in revenue generation. Please give us a high-level overview of the partnership and what it is that you’re doing together.
- What was the implementation process like, how long did it take, and how quickly did it generate ROI?
- What caused the initial interest in this type of insurance offering?
- How did internal teams come into play?
- Why do you think the results have been beyond your initial projections?
- Any advice for colleagues out there who may be considering this type of offering?
