Brentwood, TN – [Nov 8, 2023] – Franklin Madison, a leading provider of insurance products and marketing services for financial institutions, proudly announces its receipt of the National Association of Federally-Insured Credit Unions (NAFCU) 2023 Innovation Award. The distinguished honor recognizes Franklin Madison’s commitment to innovation and its impact on the success of credit unions.

The awarded innovation is a tool designed to enhance the member experience within the insurance realm. Enrolled members can now have access to a personalized real-time URL, allowing for seamless and efficient interactions with their insurance policies. Members can receive a personalized email or letter containing a standard link or QR code leading them directly to their personalized site. Upon arrival, they are warmly welcomed with their name, the credit union’s name, details of their current policy, and additional coverage options.

One of the tool’s standout features is its user-friendly interface, enabling members to increase their coverage* levels in just a few clicks. This process, which takes less than a minute after identity verification, is streamlined by connecting the site directly to the member’s current payment method. This eliminates the need to enter credit card or account details, ensuring a secure and hassle-free experience.

Randy Salser, President of NAFCU Services, commented on the significance of the 2023 Innovation Awards, stating, “Our 2023 Innovation Awards winners showcase the groundbreaking solutions that help credit unions succeed. Thank you to all of the participating companies for constantly innovating and driving our industry forward, and congratulations to the winning entries for being recognized for valuable contributions!”

This prestigious recognition from NAFCU underscores Franklin Madison’s dedication to advancing the credit union industry through cutting-edge solutions.


About Franklin Madison
An industry leader with over 50 years of experience, Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through its brand partners. Franklin Madison helps generate increased loyalty and revenue for more than 3,500 financial institutions. Based in Brentwood, Tennessee, Franklin Madison has approximately 200 employees. For more information, visit or follow us on LinkedIn.

*The Pre-Authorized Benefit Increase tool is currently available for members with Accidental Death and Dismemberment Insurance.