UNIFIED STRENGTH
Two divisions,
stronger together. Meet the Franklin Madison Family.
Engage, Insure, and Grow.
About Franklin Madison
An industry leader with over 55 years of experience, Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance solutions through its brand partners. Franklin Madison helps generate increased loyalty and incremental revenue for more than 3,500 financial institutions.
Performance-driven Marketing
About Franklin Madison Direct
Franklin Madison Direct, is a leading direct response advertising agency, providing performance-driven marketing solutions to help consumer and insurance brands reach their best audience and achieve exceptional growth. With a focus on testing and performance, Franklin Madison Direct drives measurable, scalable success through optimized campaigns and targeted acquisition strategies.
VISIONARY LEADERS
The team driving our vision.
MAKING AN IMPACT
Commitment to giving back.
At Franklin Madison, we believe in using our resources to make a meaningful impact on the communities we serve. We proudly support organizations that provide essential resources and opportunities to those in need by offering our employees paid days of service.
Our Employee-Chosen Charities:
PARTNER FOUNDATIONS
Proud to support our partners in making an impact
The Franklin Madison History
RESEARCH
Driven by Insight
We invest in original research to deepen our expertise and stay ahead of industry trends. These reports reflect our commitment to serving clients with knowledge-backed strategy.
Franklin Madison
Why Consumers Are Looking to Financial Institutions for Insurance
Wondering exactly how many consumers want insurance and which demographics are primed for nurturing relationships? Download this report to get access to exclusive data sets and insights.
Franklin Madison Direct
The Do’s and Don’ts of Direct Mail
Built on insights collected from a diverse panel of 600 consumers across the United States, this research reveals the secrets behind consumer preferences, response behaviors, and expectations for mail.
CORE BELIEFS
Our values drive our work.
At Franklin Madison, our values define who we are and how we work. They guide our decisions, fuel our innovation, and strengthen our relationships with customers, partners, and each other.
Unlimited Potential
Where talent meets opportunity.
Ready to challenge the status quo and make an impact? If you’re looking for a dynamic, purpose-driven workplace, you just might belong here.