Franklin, Tenn. (July 14, 2020) – Franklin Madison announced today the addition of Jedd Taylor in a newly created role of Senior Director of Digital Strategy.

Taylor will be responsible for strategy and execution of several key company initiatives including continued meaningful digital technology and marketing expansion, new market and data solutions, and overall company and client digital growth.

“I’m excited to have Jedd join our team,” said Andrea Heger, SVP of Business Development and Client Services. “This is a key investment in our company and our clients’ futures, and his depth and breadth of experience will bring innovative ideas as we continue to grow Franklin Madison.”

Taylor has more than 20 years of digital marketing and strategy experience. Prior to joining Franklin Madison, Taylor spent the last year at U.S. Bank leading their personalization strategy focused on driving consumer financial wellness through the application of behavioral science, technology, and data analytics. Before U.S. Bank, Taylor spent over 12 years at Wells Fargo, serving in several leadership roles, including Vice President of Innovation for the bank’s auto lending group and Vice President of Digital Sales and Service where he lead the insurance digital strategy and marketing teams.

Taylor received a B.S. from Minnesota State University and holds an M.B.A. from University of Minnesota.

About Franklin Madison

An industry pioneer with nearly 50 years of experience, Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through its brand partners. Franklin Madison helps generate increased loyalty and incremental revenue for more than 3,500 financial institutions. Based in Franklin, Tennessee, Franklin Madison has approximately 200 employees. For more information, visit or follow us @frnklnmadison and LinkedIn.