Franklin, TN – February 6, 2019 – Franklin Madison, a long-time leader in insurance marketing serving financial institutions, today announced a partnership with Ethos, the company making life insurance accessible, affordable and simple. Through this partnership, Ethos’ term life insurance offering will be offered to the over 3,500 financial institutions Franklin Madison serves.

Life insurance is a critical component of a person’s financial security, yet only 59 percent of Americans have life insurance today. This coverage gap is largely due in part to the incredible friction in the traditional application process with weeks of paperwork, blood tests and medical exams that deter people from getting the coverage they need. Ethos offers a modern, digitally-driven solution that allows applicants to apply for term life insurance in 10 minutes, with 99 percent of applicants requiring no additional medical testing. By partnering with Ethos, Franklin Madison clients will now be able to offer faster, seamless life insurance enrollment services to their customers and members.

“Franklin Madison is excited to carry forward the larger mission of Ethos to make life insurance more accessible to Americans, through our broad-reaching bank and credit union network,” said Robert Dudacek, president and CEO of Franklin Madison. “This partnership will enhance our ability to enrich our consumers’ lives and secure their financial futures.”

Ethos and Franklin Madison also share the philosophy that life insurance solutions should place family security and financial wellness at the core of the business.

“Ethos was founded on the principle that life insurance should be accessible to all Americans,” said Peter Colis, Ethos CEO and co-founder. “We see that same commitment from Franklin Madison with trustworthy products and services that can have a lifelong impact on their families that subscribe. We’re excited to partner with them to bring great life insurance coverage to their clients across the United States.”

Ethos is a new kind of life insurance built for people who don’t have time for fine print, extra doctor appointments or hidden fees. Ethos uses the power of technology and predictive analytics to modernize the life insurance process and align products with what families want and need during critical times in their lives. The Ethos application is fast and easy, turning a process that used to take weeks into a ten-minute experience for most customers. Co-founded by Peter Colis and Lingke Wang, the company has raised more than $46 million in funding from Sequoia Capital, Accel, GV, Stanford University and Arrive, a subsidiary of Roc Nation, among others. Ethos is headquartered in San Francisco and licensed in 49 states. To learn more, visit  


An industry pioneer with over 45 years of experience, Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through our brand partners. The Company helps generate increased loyalty and incremental revenue for more than 3,500 financial institutions. Based in Franklin, Tennessee, Franklin Madison has approximately 200 employees. For more information, visit or follow us on twitter: @frnklnmadison and LinkedIn.