FOR CREDIT UNIONS
Become more valuable in the eyes of your members.
By integrating a broad range of insurance options, you can engage more with your members and strengthen your financial relationship. You’ll increase your non-interest income and deepen member loyalty.
Bank Clients
We are proud to collaborate with innovative credit unions nationwide.
CREDIT UNION GROWTH STRATEGY
How we help you grow:
We believe strong relationships are the foundation of growth. That’s why we focus on reaching members where they are—offering compelling products that empower them with financial security.
Powered by insights
Our data and strategy teams work hand in hand, delivering targeted, personalized offerings that drive real results.
Engage with your members
We help you create a seamless message across every channel—direct mail, email, social media, in-branch displays, and more—so you can reach members wherever they are.
Strengthen brand loyalty
Offering credit union-branded products that protect what matters most benefits your members—and helps your credit union grow.
Why partner with Franklin Madison?
MEMBER RETENTION
Members enrolled in insurance stay 63% longer
NON-INTEREST INCOME
Generate recurring revenue with no capital investment.
ELEVATE MEMBER SATISFACTION
Empower your members by offering best-in-class insurance.
PYMNTS Intelligence Research
Your members want insurance from you.
A 2024 PYMNTS research study found that members increasingly trust their credit union to provide insurance solutions—especially younger and high-value members. Here are key insights from the study:
44%
of consumers are interested in buying insurance from an FI, including 63% of Gen Z and 60% of millennials.
24%
of members say trust in their financial institution is the top factor in choosing insurance.
2X
Younger members are twice as likely to seek a one-stop shop for their financial and insurance needs compared to older members.
76%
share of consumers with financial institution-provided insurance who would be interested in purchasing more in the next 12 months.
60%
of those with insurance through their financial institution say that insurance offerings are an important part of their affiliation with their financial institution.