Speaker Profiles

principal statistical analyst

Eddie Tu

An insightful speaker who transforms data into clear, actionable strategies for smarter decisions and measurable growth.

Eddie Tu is a mathematician, data scientist, and former professor who now excels as a Principal Statistical Analyst at Franklin Madison. Leveraging a PhD-level academic background and industry experience—from teaching advanced probability and machine learning to building predictive models, dashboards, and A/B tests—he turns complex data into strategic insights. Eddie is also a passionate, audience-conscious communicator, adept at translating technical concepts into clear, engaging narratives.

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Signature Topics

Using Data to Drive Deeper Consumer Connections

The evolution of data-driven marketing and the growing importance of personalization
How banks and credit unions can use behavioral signals and predictive insights to build campaigns that feel personal—even at scale
Omnichannel vs. optichannel: choosing the right platform for the right message
Metrics that matter: what financial institutions should really be measuring with engagement

From Numbers to Narratives: Turning Data into Loyalty in Financial Services

Developing smarter segments: why micro-segmentation beats one-size-fits-all targeting
Behavioral insights that help to predict what consumers need—before they ask
Using data to match the message to the medium with optichannel precision
Looking beyond clicks and opens to focus on metrics that truly reflect engagement

Gen-AI and Large Language Models: The Path to Data Democratization for Financial Institutions

How small and medium-sized banks and credit unions can leverage generative AI to level the playing field among financial institutions
Generative AI tools, which utilize vast amounts of data, can have a significant impact on a financial institution’s operations and enhance the quality of services provided to customers

REQUEST EDDIE AS A SPEAKER FOR YOUR EVENT