For many financial institutions, building and maintaining a data warehouse just isn’t feasible. Even when it is, how do you sort through vast amounts of complex data and make the best decision on who should be marketed? Or even through which media channel? It can be difficult to find your way through this data maze.
Make faster, more concise, and better informed marketing decisions with our visionary analytical service, Lux 360°™. 45 years of proprietary analytics allows you to uncover a more in-depth view of your consumers, so you are better informed of their needs. Analytics include demographic, credit, housing, and behavioral, and can even drill down to the member level.