Data Drives Us

Delivering on our smarter marketing promise takes a foundation of data. That’s why our team of data scientists, analytics, data vizards, and marketing professionals is standing by. Make the most of our data team and you’ll get:

  • A closer connection between data and creative. Because both teams are in-house, we can collaborate quicker and easier, meaning you get better results faster.
  • A specialized approach. One of the biggest reasons the product-of-the-month approach doesn’t work is because people aren’t one-size-fits-all. Your marketing shouldn’t be, either.
  • Better conversion rates. Marrying data with strategy means that your insurance programs are going to be more successful. This is why we call it smarter marketing.
Franklin Madison

 

72% of consumers expect companies to understand their needs and expectations.

Franklin Madison

 

51% of consumers expect that by 2020 companies will anticipate their needs and make relevant suggestions before they make contact.

We have developed a great partnership with Franklin Madison and appreciate their dedication to delivering high quality, affordable insurance offerings to our Members. Their attention to detail and knowledge about insurance products helped create a suite of product offerings that meet our Member’s needs and enhance the credit union’s bottom line.
Jeremy Zager, CPA, CFO, Dort Federal Credit Union

At a Glance

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We've been helping companies grow market share through insurance for over 45 years.

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Nearly 20 million consumers later, we're still passionate about promoting financial wellness.

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You can join over 3,500 financial institutions who have taken advantage of our products and services.