Data Drives Us

Delivering on our smarter marketing promise takes a foundation of data. That’s why our team of data scientists, analytics, data vizards, and marketing professionals is standing by. Make the most of our data team and you’ll get:

  • A closer connection between data and creative. Because both teams are in-house, we can collaborate quicker and easier, meaning you get better results faster.
  • A specialized approach. One of the biggest reasons the product-of-the-month approach doesn’t work is because people aren’t one-size-fits-all. Your marketing shouldn’t be, either.
  • Better conversion rates. Marrying data with strategy means that your insurance programs are going to be more successful. This is why we call it smarter marketing.
Franklin Madison


72% of consumers expect companies to understand their needs and expectations.

Franklin Madison


51% of consumers expect that by 2020 companies will anticipate their needs and make relevant suggestions before they make contact.

We have developed a great partnership with Franklin Madison and appreciate their dedication to delivering high quality, affordable insurance offerings to our Members. Their attention to detail and knowledge about insurance products helped create a suite of product offerings that meet our Member’s needs and enhance the credit union’s bottom line.
Jeremy Zager, CPA, CFO, Dort Federal Credit Union

At a Glance


We've been helping companies grow market share through insurance for over 45 years.


Nearly 20 million consumers later, we're still passionate about promoting financial wellness.


You can join over 3,500 financial institutions who have taken advantage of our products and services.