Our dynamic and individualized direct marketing campaigns drive above-average response rates. We consistently refresh our marketing with sophisticated testing and analysis to drive incremental response improvements. Our digital and direct mail events are based on data focused customer profiles and desired outcomes while also meeting the needs of the financial institutions we serve.
How we deliver industry-leading results:
- Start with best-in-class insurance products that are relevant and consumer driven in nature
- Develop marketing programs that are simple, straightforward and professional to educate consumers about the products
- Use data to ensure we are presenting relevant solutions to the target audiences in a way that will drive them to action. We capture this data, and it subsequently feeds our smarter marketing approach for the future
- Present the financial institution’s brand, not ours, to elevate the solutions and build on the brand loyalty financial institutions already have with their customers
We have developed a great partnership Franklin Madison and appreciate their dedication to delivering high quality, affordable insurance offerings to our Members. Their attention to detail and knowledge about insurance products helped create a suite of product offerings that meet our Member’s needs and enhance the credit union’s bottom line.
