Proven creatives, sophisticated data analytics, and a tailored marketing strategy



Our dynamic and individualized direct marketing campaigns drive above-average response rates. We consistently refresh creative messaging with sophisticated testing and analysis to drive incremental response improvements. Our digital and direct mail events are based on data focused customer profiles and desired outcomes while also meeting the needs of the financial institutions we serve.

How we deliver industry-leading results:

We have developed a great partnership Franklin Madison and appreciate their dedication to delivering high quality, affordable insurance offerings to our Members. Their attention to detail and knowledge about insurance products helped create a suite of product offerings that meet our Member’s needs and enhance the credit union’s bottom line.
Jeremy Zager, CPA, CFO, Dort Federal Credit Union

Insurance Solutions

We offer a robust suite of relevant insurance solutions that work together to strengthen consumer engagement, increase brand loyalty and generate predictable and sustainable non-interest income for our clients. Your financial institution can enrich the lives of your customers and secure the financial future of their families with this portfolio of innovative insurance solutions. Please note that product availability varies by state.

A stylized AD&D wordmark

Accidental Death & Dismemberment

Guaranteed acceptance of high-level coverage as an alternative or supplement to other insurance.

An illustration of a nurse

Hospital Accident Plan

Pays cash benefits – with no deductible or waiting period – for each day confined in the hospital due to covered accidents.

An illustration of a person in a sling

Recuperative Care

Pays daily cash benefits for covered hospital stays due to illness and covered accidents – with no pre-existing conditions exclusion.

An illustration of a hospital cross in front of a family

Life Insurance Products

Life insurance options offer various levels of coverage to meet every member need based on age and medical conditions.

Smarter Marketing

Our approach enhances loyalty with financial institutions and provides valuable Insurance coverage for their consumers.

Lux 360°™

Big Data No Longer Means Big Dollar Investment.