Our Values

VALUE STATEMENTS

How we show up for each other and our partners.

At Franklin Madison, our values aren’t just words on a wall—they’re the way we show up, the choices we make, and the promise we keep to each other every day.

Excellence

We are committed to doing what is right—even if no one is looking.

Well-Being

We seek to provide solutions that enhance the lives, financial security, and overall well-being of our customers and our team.

Collaboration

We recognize that our success as a company is defined by our ability and willingness to collaborate at every level of the organization.

Mutual Respect

We practice the golden rule. We will treat our partners and each other in a manner we wish to be treated.

Visionary

We practice the golden rule. We will treat our partners and each other in a manner we wish to be treated.

Courage

We are willing to take risks, challenge the status quo, and push beyond boundaries to achieve greatness.

OUR COMMITMENT

The values we stand for:

We pursue excellence to create meaningful impact.

We prioritize well-being to fuel ourselves, our team,
and the people we serve.

We embrace collaboration to grow stronger together.

We foster a culture of respect that encourages authentic relationships.

We vision boldly to shape the future.

We lead with courage to inspire change.

WHO WE ARE