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The Role of Direct Mail in a Digital World

Don’t throw out the mail just yet. There’s a solid case for why you should still use direct mail in the digital world.
And the data agrees.

In a world full of emails, private messaging, and smart phone notifications, do people still check the mailboxes at the bottom of their driveways? It might seem like a novelty, but it’s actually still an incredibly powerful marketing tool—and there’s data to back it up. If you’re wondering if direct mail is right for your financial institution, you need to check this out.